Vendor-neutral
Measurement and attribution engineering.
For app-first banks, fintechs and retailers.
We investigate measurement problems in code and raw data, then deliver agreed changes in your app, backend or measurement platform.
For marketing and growth leaders, working with product, engineering, data and finance counterparts.
Free discovery to establish fit and scope. Technical investigation is paid.
How we help
From investigation to working measurement.
Data pipelines, automation and infrastructure support the measurement work. We work with your chosen tools and leave specifications, validation evidence and a practical handover.
01
Diagnose
Understand the issue and decide what to fix.
Measurement health check
Review the agreed apps, accounts and integrations. Get evidence-backed findings ranked by impact, with recommended next steps. Detailed investigation and repairs are scoped separately.
Diagnostic audit
Investigate a reporting gap, duplicated conversion or iOS measurement issue. Get reconciliation evidence and a findings register with priorities, owners and a recommended fix plan.
02
Deliver
Implement agreed changes and validate the result.
Measurement remediation
Turn agreed findings into approved configuration or code changes. Validate the changed flows, document the results and hand over the remaining dependencies.
Implementation or migration
Plan events, parameters and revenue definitions, then implement SDKs, server-to-server integrations and deep links. Finish with release validation and handover.
Revenue reconciliation and data pipelines
Give marketing and finance a shared explanation of conversions and revenue. Define transactions and refunds, reconcile an agreed period and deliver scoped pipeline changes.
03
Sustain
Keep measurement usable as your business changes.
Ongoing measurement support
Keep a prioritised backlog, agreed health checks and a record of work and decisions. Investigation and changes stay within the purchased capacity and agreed response arrangements.
Workshops and team handover
Build shared definitions and operating knowledge through working sessions. Leave your team with decisions, owners, specifications and validation checklists.
We can advise and review your team's implementation, configure measurement platforms, or deliver hands-on changes in the agreed app, backend or pipeline. Responsibilities and production-release ownership are agreed in the scope.
You can start with an investigation or move directly into delivery from agreed findings. The next step depends on what is already known.
iOS attribution gap closed in four weeks for a high-growth marketplace
revenue over-count root-caused and corrected for a fintech client
live analytics tags found where four were claimed, then brought under governance
Who we are
Engineering led by the evidence.
Based in Dubai. On-site across the UAE, remote internationally.
Tattvi is a founder-led technical consultancy. We investigate measurement problems in code and raw data, agree how events and revenue are defined and recorded, and implement scoped changes directly in your app, backend or measurement platform.
Shantanu Khanwalkar leads scope and technical delivery. His prior experience includes implementation engineering at Adjust, solutions engineering at Branch and mobile application development.
Why "Tattvi"
From the Sanskrit tattva: a first principle, an element, the essence of a thing. We take systems apart until only the elements are left, then build certainty back up.
Read our philosophy →Start with discovery
Tell us where the numbers disagree.
Share the app or website, the tools in use, the problem and the outcome you need.
Free discovery to establish fit and scope. Technical investigation is paid.
We agree the technical scope before investigation starts. If you already have agreed findings, we can scope delivery directly.
Hourly consulting
Approved time for investigation, advice or changes. An initial estimate and allowance; agreement before extra work starts.
Scoped project
Defined deliverables and acceptance checks for an agreed fee. Named systems, inputs, owners, schedule and a way to agree additional work.
Committed remote capacity
A guaranteed allocation of hours within a defined term. A prioritised backlog and agreed reporting and response arrangements.
Managed service
Continuing operation of a defined service. Specified outputs, operating responsibilities, setup and recurring fees.
Prefer email? hello@tattvi.com